In 2021, Ayala Foundation celebrated its 60th year by focusing on key deliverables— an expanded beneficiary base, a stronger “omnichannel” approach, and a renewed commitment to serving as the Ayala group’s social development arm. The foundation synthesized its programs under three key thematic areas—Education, Sustainable Livelihood, and Love of Country. This allowed the organization to be more closely aligned with the needs of its stakeholders and focus on interventions that make a stronger impact in the lives of people in the conglomerate, communities, and country.
Even in the midst of the pandemic and a string of natural disasters, Ayala Foundation reached 8.1 million beneficiaries, 258 percent higher than the 2021 target of 3.1 million. This was achieved through the implementation of programs on-ground, off-site, and online. Shared purpose also gave the foundation numerous opportunities to collaborate with the different business units of the Ayala group on programs and special projects serving communities across the country.
An Ayala-wide program where Ayala Foundation played a major role was the reintroduction of #BrigadangAyala. As the Ayala group’s umbrella campaign for various social development and corporate social responsibility initiatives across the group, #BrigadangAyala consolidated efforts such as disaster relief and response, assistance for public education, championing of social enterprises, and public health advocacy. #BrigadangAyala is part of the group’s “Ayala for the Greater Good” brand-building efforts.
Under #BrigadangAyala, Ayala Foundation took the lead in two high-impact programs supported by the entire conglomerate: #BrigadangAyala Kaakay and #BrigadangAyala Typhoon Odette Relief.
Launched in the fourth quarter of the year, #BrigadangAyala Kaakay was a 12-week food distribution initiative for families experiencing hunger and job loss as a result of the extended lockdowns. Backed by the whole Ayala group and with Ayala Foundation serving as the implementation lead, #BrigadangAyala Kaakay served 10,000 families by providing them rice, canned goods, fresh vegetables, and bread on a weekly basis. When the project ends in March 2022, #BrigadangAyala will begin its livelihood phase as a sustaining initiative.
The onslaught of Typhoon Odette, also in the last quarter of 2021, brought the Ayala group together to make an impact on families severely affected by the typhoon. Collectively, relief distribution under #BrigadangAyala Typhoon Odette allowed the Ayala group to deliver food assistance for 26,346 families—roughly 131,000 individuals—from at least nine provinces by January 2022.
The Ayala Community for Social Impact also served as a collaborative platform where the Ayala group could share best practices with one another while opening up avenues for working together in the areas of Education Livelihood, Innovation, Disaster Risk Reduction and Management, Environment, and Love of Country.
The much-awaited reopening of the newly renovated Ayala Museum and Filipinas Heritage Library was held in December, a fitting way to cap the 60th anniversary of Ayala Foundation. The re-energized spaces stayed close to the foundation’s idea of an “omnichannel” museum and library, allowing for the seamless integration of onsite exhibitions and services with dynamic offsite and online offerings. The reopening featured five inaugural exhibitions, a refreshed museum shop, a more inviting library space, and innovative digital features and programming.
Public support or donations reached ₱519 million, ₱379 million above target. This was achieved by stepping up programs that aligned with the needs of both the beneficiaries and funders. Through these specific efforts, we were able to raise ₱447 million from the Ayala group, representing 86 percent of the funds raised by yearend. A total of ₱9 million was also collected through public fundraising efforts.
The Ayala Foundation’s endowment fund reached ₱2.2 billion, with net gains of ₱220 million. These gains represent an ROI of 11.4 percent—the highest in at least 10 years.
In 2022, the foundation is focusing on strengthening programs under three thematic areas—Education, Sustainable Livelihood, and Love of Country. Under Education, there will be greater focus on teacher training to benefit learners and address learning poverty; under Sustainable Livelihood, interventions will zero in on increasing economic opportunities for vulnerable sectors through community enterprises; and under Love of Country, programs will intensify the promotion of nationalism while also addressing community needs in times of disaster.